You should have already followed the Making admin page code ready for translation and Translating text strings using Poedit recipes to have the proper files required for this recipe. Alternatively, you can get the resulting code (Chapter 11/ch11-hello-world/ch11-hello-world-v3.php and Chapter 11/ch11-hello-world/languages folder) for these recipes from the code bundle. You should rename the file ch11-hello-world-v3.php to ch11-hello-world.php and copy the languages folder next to the renamed file before starting the recipe.