The next thing to think about is that content is king. It's very important that you have great content on your website, even if your website is one of the top search results. If your content is not great and your users don't want to read it, then it is not worth anything, even though you're so highly ranked. Also, keep providing new content if you can so that your visitors want to keep coming back for more. The next thing you need to do is place keywords strategically in your content. This is key to performing well in search ranking because keywords are what users actually use to find you. Be careful, though; don't overuse keywords, since search engines consider that as keyword spamming, and they may penalize you. Use keywords in a title, meta-description tag, headings, and links.