First, and most importantly, we need a title for our website. This is the most important thing for SEO and users to understand the website. 

At the top of your HTML, there is a <title> tag that we're going to fill. In this example, we'll add Racing Club - Motor Racing Club for passionate:

<title>Racing Club - Motor Racing Club for passionate</title> 

Secondly, let's talk about the meta description tag. This tag is a short description of a website, and it's normally used to describe a website on the search result page, just as we can see here in this example of Dribbble's website:

<meta name="description" content="Shots from popular and up and coming designers in the Dribbble community, your best resource to discover and connect with designers worldwide." />

This text is not visible to visitors of the webpage itself, but it helps you advertise for your site, drawing users to your website from the search results. It is, therefore, an extremely important part of search marketing. We should craft a compelling meta description using important keywords, but with no more than 160 characters.

Now, let's do that for our webpage; there's nothing easier than that. We just use the meta tag with the name="description" attribute, and then the content attribute with the description we want. We want to add something about the Racing Club, so we'll put something like this: "A Racing Club by passionates to passionate. Monthly events in Australia-wide. Buy your ticket now.". In our HTML, we have a meta already pre-added, so we only need to put the description inside: 

<meta name="description" content="A Racing Club by passionates to passionate. Monthly events in Australia-wide. Buy your ticket now.">

You can see the line at the top of your HTML:

<meta charset="utf-8">

This is used to declare the character encoding of the website, but it doesn't include the ranking, so it has nothing to do with SEO. This is something that we should include in every website we make, though.