Knowing a client's competitors is also a good way to know what to do and what not to do. In your process of gathering information, you'll need to research the client's competitors. It's not just about doing something totally different, but doing what is good for the client. If some user experiences of your competitors are good, take inspiration from them, to make your client's website better. You often don't need to re-invent the wheel, but just improve it.

So here's our project.

We need a website with the following:

• Homepage
• Upcoming events page
• Past events page
• Event page details (view info of event and be able to buy a ticket)
• Blog page
• About Us page
• Contact page
• Login page (see the history of ticket purchased) 

The website needs to be responsive so people can access it on their mobile. The client doesn't have a brand identity and is willing to let us create one.

The main goal of the website is to firstly show relevant information for the users, and then, if they want, enable them to purchase tickets online instead of going to the physical location.

The following diagram is the sitemap of the website: