By now, you should have a good idea of what goes into an ICO and some idea of the immense work that goes into it. A typical ICO can go for minutes to months, but it takes an incredible amount of prep work to get marketing materials done for public and private investors. Any ICO project should be extremely careful about security, as an ICO that gets hacked and loses funds will find it very hard to inspire confidence in the project and in future projects.

Many ICOs fail, either because of a lack of marketing, the wrong team, or an inability to engage the community. The early days of easy money are over. Still, ICOs are, on average, vastly more successful than traditional approaches to gaining funds, such as approaching Venture Capitalists.

In the next chapter, we will be looking into how to create your own token or cryptocurrency.