Wow, we made it!
In this final chapter about responsive e-mails, we discussed some important things in addition to building an actual e-mail.
We now understand why e-mail is so important in any marketing campaign, since more and more e-mails are being opened on mobile devices. However, people like to interact with e-mails a lot more on their desktops—very solid reasons to make our e-mails responsive.
Analytics are a key factor in deciding which e-mail clients to support. We want to spend our time wisely. Then, setting up a basic HTML template can go a long way because we can reuse such template over and over.
Things like a CSS reset, wrapping our content in a 100 percent wide table, and creating the inner table is pretty much the go-to process for any e-mail design. We know now that the maximum width of an e-mail should be 600px.
Microsoft's Outlook 2007/2010/2013 versions are the IE6 of e-mail clients: they have very poor support for modern HTML and CSS, but they are the most popular e-mail client on desktop. So using Conditional Comments for nice CTAs and backgrounds is the way to go.
Also, in order to be as efficient as possible, using third-party e-mail templates and drag-and-drop e-mail building services are always an option.
With these final words about responsive e-mails, we have concluded our journey of mastering Responsive Web Design, and then some. If you have any questions, don't hesitate to look me up. I will be more than glad to help a fellow web professional wherever, whenever.
We can now strike that same pose the Kung Fu grandmasters from the Shaolin Temple, Shi DeRu and Shi DeYang did in Chapter 6, Working with Images and Videos in Responsive Web Design.
Hi Ya!

Huge thanks for reading, I hope you enjoyed it!