The -I option will provide basic information about your device:

    $ hdparm -I DEVICE
    $ hdparm -I /dev/sda

The following sample output shows some of the data reported. The model number and firmware are the same as reported by smartctl. The configuration includes parameters that can be tuned before a drive is partitioned and a filesystem is created:

/dev/sda:

ATA device, with non-removable media
 Model Number:       WDC WD10EZEX-00BN5A0                    
 Serial Number:      WD-WCC3F1HHJ4T8
 Firmware Revision:  01.01A01
 Transport:          Serial, SATA 1.0a, SATA II Extensions, SATA Rev 2.5, SATA Rev 2.6, SATA Rev 3.0
Standards:
 Used: unknown (minor revision code 0x001f) 
 Supported: 9 8 7 6 5 
 Likely used: 9
Configuration:
 Logical  max current
 cylinders 16383 16383
 heads  16 16
 sectors/track 63 63
 --
 CHS current addressable sectors:   16514064
 LBA    user addressable sectors:  268435455
 LBA48  user addressable sectors: 1953525168
 Logical  Sector size:                   512 bytes
 Physical Sector size:                  4096 bytes
 device size with M = 1024*1024:      953869 MBytes
 device size with M = 1000*1000:     1000204 MBytes (1000 GB)
 cache/buffer size  = unknown
 Nominal Media Rotation Rate: 7200

...
Security: 
 Master password revision code = 65534
  supported
 not enabled
 not locked
 not frozen
 not expired: security count
  supported: enhanced erase
 128min for SECURITY ERASE UNIT. 128min for ENHANCED SECURITY ERASE UNIT. 
Logical Unit WWN Device Identifier: 50014ee20c75fb3b
 NAA  : 5
 IEEE OUI : 0014ee
 Unique ID : 20c75fb3b
Checksum: correct