Imprint

© 2014 Smashing Magazine GmbH, Freiburg, Germany
ISBN: 978-3-94454097-9 (ePUB)
Cover Design: Veerle Pieters
eBook Strategy and Editing: Vitaly Friedman
Technical Editing: Cosima Mielke
Planning and Quality Control: Vitaly Friedman, Iris Lješnjanin
Tools: Elja Friedman
Syntax Highlighting: Prism by Lea Verou
Idea & Concept: Smashing Magazine GmbH

About This Book

HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the suspicious image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don’st get any easier either. If you haven’t ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product.

After taking a look at the current state of HTML email design, you’ll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We’ll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it’s defintely worth it. So, are you ready to take on the challenge?

— Cosima Mielke, Smashing eBook Producer